Activating the role ofthe Tourism industry to highlight Jordan’s attractions and to distinguish Jordan as a unique Tourism destination, and in appreciation ofthe role ofTourism to national income by generating foreign exchange earnings, and, in recognition ofthe important role ofthe private sector in investment and development, this Ministry will work towards developing Tourism in a comprehensive and integrated approach to express the nation’s legacy, culture, history, heritage, inheritance, successive civilizations and economic prosperity as well as enhancing the noble human values based on peace and mutual respect among nations.